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The MSc Strategic Marketing is focussed on developing high
level knowledge and skills in marketing. Marketing is more than just an
organisational function. It is a customer-centric, enterprise-wide set of
processes, systems, and activities that connect firms and customers in a
dynamic global marketplace. This global market place is interconnected and one
of the underlying themes in this programme is that of relationships. While
marketing is partially transactional, deep long lasting relationships are a
feature of marketing practice. This programme is underpinning by relationship
concepts through consideration of issues such as sales management in an
international environment, increasingly important in a post-Brexit Europe, and
the value of analytics to help organisations understand the big data
environment that firms operate within. Consumers today are more discriminating
and perceptive. This programme will develop your understanding of how consumers
make decisions in the current environment.
First Class in Bachelors
IELTS- 6.5 with no band below 6.0.
This programmes provides graduates with significant insights
into the modern consumer and insights into how businesses, including
government, operate from a marketing perspective. A strategic perspective on
the different challenges facing organisations, including big data, social
media, globalisation and changing consumers will enable you to take your career
to the next level. There are significant opportunities to enhance your
employability: a live case study with a company, a focus on international
selling (a key national objective evidenced by recent Enterprise Ireland
reports), and a concentration on analytical skills. These specific experiences
are enhanced by a core module that emphasises your personal career journey. The
Work Placement (full-time mode only) or Business Research Project capstone
elements are particularly valuable to employers as they demonstrate your
ability to apply your learning in the world of work.
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